Remember plasma TVs? Those incredible displays that home theater enthusiasts still talk about with misty-eyed nostalgia? Well, the company behind those legendary sets is back with a vengeance. Panasonic has not just returned to the US TV market – they’ve come to reclaim their crown at CES 2025.
After making a quiet re-entry to the US market in late 2024, Panasonic has unleashed what might be the most impressive TV at CES 2025. The Z95B OLED isn’t just another premium TV; it’s a statement piece that proves Panasonic hasn’t lost its touch.
The Z95B: A Technical Tour de Force
Remember when we thought OLED technology was reaching its peak? Panasonic clearly didn’t get that memo. The Z95B introduces a groundbreaking four-layer “Primary RGB Tandem Panel” that makes last year’s micro-lens array (MLA) technology look almost pedestrian.
Here’s what makes it special:
- Unprecedented brightness levels without compromising OLED’s signature perfect blacks
- Enhanced color volume and purity through the new panel structure
- Improved thermal management for long-term reliability
- Support for up to 144Hz refresh rates for gaming
Beyond the Flagship: The Complete 2025 Lineup
Panasonic isn’t putting all its eggs in one OLED basket. Their 2025 lineup includes:
| Model | Technology | Sizes | Key Features |
|---|---|---|---|
| Z95B | OLED (4-layer) | 55″, 65″, 77″ | 144Hz, Dolby Vision IQ |
| W95B | Mini-LED | 55″-85″ | 2.5x more dimming zones |
| W70B | LED | 43″-85″ | Entry-level, HDR10+ |
When Premium Means Premium
The Z95B isn’t trying to be the thinnest TV on the market. Instead, Panasonic has prioritized performance over aesthetics, incorporating a robust built-in sound system that might make you think twice about buying a separate soundbar. The side-firing and upward-firing speakers are cleverly concealed behind premium fabric, creating a cohesive design that screams quality.
Gaming Chops That Matter
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For gamers, the Z95B offers:
- 144Hz refresh rate
- VRR support (both AMD FreeSync Premium and NVIDIA G-Sync)
- ALLM (Auto Low Latency Mode)
- Dolby Vision gaming support
- Quick frame transport
The Fire TV Elephant in the Room
Let’s address the controversial bit: Yes, these TVs run on Amazon’s Fire TV OS. While it might not be everyone’s favorite smart platform, Panasonic has added some unique touches, including a new Prime Video Calibrated Mode. Plus, with most serious users opting for external streaming devices anyway, this might be a non-issue for the target audience.
Market Impact: The Return of the King?
Panasonic’s return creates an interesting dynamic in the premium TV market. While brands like TCL and Hisense continue to push the boundaries of what’s possible in the sub-$1,500 range, Panasonic is clearly targeting the ultra-premium segment dominated by Sony, LG, and Samsung.
Looking Ahead
The Z95B and its siblings will start shipping later this year. While pricing hasn’t been announced, expect these sets to command premium prices fitting their position in the market. For those who remember Panasonic’s plasma days, this return to form might just be worth the wait – and the investment.
FAQs
Q1: When will the Panasonic Z95B OLED TV be released?
A: The Panasonic Z95B OLED TV is scheduled for release in the later part of 2025, with specific dates varying by region and market.
Q2: Does the Panasonic Z95B support 4K gaming at 144Hz?
A: Yes, the Z95B supports 4K gaming at 144Hz and includes VRR support for both AMD FreeSync Premium and NVIDIA G-Sync.
Q3: What sizes will the Panasonic Z95B OLED be available in?
A: The Z95B OLED will be available in three sizes: 55-inch, 65-inch, and 77-inch models.
Q4: How does the Z95B compare to LG and Samsung OLEDs?
A: The Z95B uses a new four-layer RGB tandem panel technology, potentially offering better brightness and color volume than traditional OLED displays, including those from LG and Samsung.
Q5: What smart TV operating system does the Panasonic Z95B use?
A: The Panasonic Z95B uses Amazon’s Fire TV operating system, featuring a new Prime Video Calibrated Mode exclusive to Panasonic models.
